I’m Rowan, a passionate Online Marketing Specialist based in Melbourne.

I have been working in online marketing since 2008. I currently work for roi.com.au, one of Australia’s leading online marketing companies. Please have a read of my articles and of course, get in touch with me on Twitter @rowanbarnes or on Google+.

Want to know more? Find out more about me here.

Recent Articles

Perceived Authority – Why Customers Push The Boundaries

I was thinking the other day about why, in the online marketing industry, customers often feel they can ‘push the boundaries’. What do I mean by this? I mean customers feel they can bend and tweak pricing, contracts, … Continue reading »

Excel Formulas to Dissect URLs

Often you need to quickly dissect a URL to return each of the individual parts - the domain name, the page and any dynamic parameters. In this article I will show you what formulas you need to use in Excel to achieve this. Continue reading »

13 Email Productivity Tips

Most people who work in desk jobs spending a huge amount of time in email. In this article you will find a few tips to help you increase productivity when using an email system such as Outlook. Continue reading »

Ad Group Ideas (Beta) – Google Adwords Keyword Tool

I noticed a change in the Google Adwords Keyword Tool today. I'm not sure how long it has been there (maybe I just completely missed it), but here's a quick summary of what it does, and how you can use it for organic keyword research. Continue reading »

5 Key Steps to Developing an SEO Strategy

In this article I will run through the 5 key steps I go through to develop an SEO strategy; what you need to consider at each step, and how to ensure you are spending your valuable time on SEO tasks which actually result in additional traffic/leads/sales for your client/business. Continue reading »